Bombay Sapphire the Bacardi-owned gin brand has launched an edible blue paint which can be used both to colour glasses and also release flavour in gin and tonics.
According to the Drinks Business, the blue flavoured paint can be applied to the inside of glasses both colouring and flavouring the drink. It was developed in partnership with bartender and head of cocktail development at Duck & Waffle, Rich Woods and boozy confectionery specialists Smith & Sinclair.
A statement from Bombay Sapphire added: “As the ice, gin and tonic blend together, a stripe of paint on the inside of the glass slowly infuses delicious flavour and a hint of colour into the drink”.
The paint is currently only available in five bars across the UK but there are plans to roll it out nationwide in 150 sites in the coming months.The gin brand hopes to launch additional colours in the future as part of its Stir Creativity marketing campaign.
This is not the first time that a paint has been launched by a drinks company. Earlier this year, UK wine merchant Laithwaites teamed up with colour institute Pantone to create a bespoke shade of paint (of the non-edible variety) called ‘English sparkling’ to mark the growing success of the category available as a Valspar® paint shade at B&Q stores nationwide.
