A$AP ROCKY RELEASES FIRST EVER WHISKY BRAND
Multi-hyphenated artist, entrepreneur, actor, and fashion icon A$AP Rocky has launched his highly anticipated venture, Mercer + Prince, a new blended Canadian whisky ..
Created and developed in partnership with Global Brand Equities and E. & J. Gallo the new whisky is cafted to defy the traditional norms surrounding whisky production, Mercer + Prince is an unconventional spirit with unparalleled smoothness. Aged in American white oak barrels and influenced by Japanese Mizunara oak, this whisky is presented in a dynamic two-cup bottle design created to stand out on any surface.
Mercer + Prince represents two of A$AP Rocky's favorite cross streets in New York City, where people from all walks of life with different backgrounds intersect and come together, embodying the zeitgeist of the city's energy at the convergence of the fashion and cultural spheres. A$AP Rocky's sophisticated taste and cutting-edge style is reflected in the bottle design, a direct result of a napkin-sketch-turned-reality. When ideating on what he wanted the bottle to look like, A$AP Rocky knew he wanted to create something that had a real functionality to it yet was also sleek and pushing the boundaries.
Through A$AP Rocky's vision, the bottle is encased with two cups on either end, giving consumers the opportunity to immediately open the bottle and pour a drink for themselves and a friend. The artistic yet functional design is also created to stand out on any surface, allowing the bottle to sit vertically or horizontally on a bar or table.
Distilled, aged over four years in American white oak barrels, and blended in Canada, Mercer + Prince is a highly versatile spirit that heightens many senses. Upon opening, inviting fruit aromas meet brown sweet whisky undertones that come from the ex-Bourbon barrels used in the aging process. Mizunara oak adds complexity and creates smooth dark caramel and vanilla notes layered with intense hints of baked apple and cinnamon, ultimately allowing the spirit to be easily enjoyed neat, over ice, or in a variety of cocktails.
Mercer + Prince will be available online for exclusive pre-release through ReserveBar in participating states on March 24th and available in retail later this summer at the suggested retail price of $29.99. For more information, please visit mercerandprince.com and follow @mercerandprince on Instagram.