ALL-NEW BUGATTI EYEWEAR COLLECTION DEBUTS AT SILMO PARIS 2023
Bugatti and legendary designer, Larry Sands, have once again created a masterpiece, this time with the new Collection Two..
Inspired by a rich and incomparable heritage that intersects between high-performance, exquisite luxury and innovative designs, Bugatti’s second collection of daring eyewear, made its debut at the SILMO show in Paris.
Capturing the very essence of Bugatti, Collection Two embodies sleek lines, bold contours and intricate detailing that echo the brand’s unwavering dedication to excellence and precision engineering.
It builds on the already acclaimed and trendsetting Bugatti Collection One, which launched February 2023 in Milan. Collection Two consists of 16 beautifully curated styles, which feature poignant details inspired by the brand’s performance-defining hyper sports cars. Included are the unmistakable red macaron emblem, precision laser cut radiator grill patterning, the famous ‘EB’ logo and Ettore Bugatti’s distinct signature.
Luxury materials have been used for the new Bugatti eyewear pieces, including 925 sterling silver, carbon fiber, macassar ebony with mother of pearl inlays, grade 5 titanium, 18K gold and black palladium accents. In-line with Bugatti’s uncompromising quest to always achieve perfection, each eyewear piece is meticulously designed to deliver a unique style with luxurious aesthetic.
SILMO has become the leading global gathering of optical professionals, fashion enthusiasts and industry leaders. Serving as the ideal platform to showcase the wider industry’s innovation and future-gazing concepts, SILMO provides the perfect setting to debut Bugatti Eyewear Collection Two.
The Bugatti Eyewear booth at SILMO mirrors the sense of style and form of the new eyewear collection. Located at Booth 7-E022, from September 29 to October 2, it will display a Bugatti Chiron1, alongside the all-new Eyewear Collection Two.
Until now, Bugatti’s exclusive range of eyewear pieces has only been available through an exclusive global dealer network; but such has been the demand for the exquisite trendsetting pieces that the Eyewear Collection is now available to purchase from the Bugatti Eyewear e-shop: www.bugattieyewear.com.