Formula One has agreed a long-term deal with Puma for the German sportswear company to become the sport's exclusive merchandise retail partner.
Formula One said Puma was to become the exclusive merchandise retail partner from the start of the 2019 season. This year, Puma stands and superstores will be present in 17 out of the 21 Grands Prix in the calendar.
Adding to the company’s impressive motorsport credentials, Puma has gained the rights to design, produce and sell Formula 1-branded products trackside. Visitors to Formula all 1 races across the globe will be able to purchase F1 and Grand Prix related products, as well as all 10 teams’ merchandise from on-site Puma, stands and superstores during race weekends. Puma and Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and BAPE.
Through its fully-owned subsidiary Branded, which already distributes Puma replica merchandise and designs for leading F1 teams such as Scuderia Ferrari Mission Winnow, Mercedes AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team, Puma will now add F1 trackside retail to its offering.
Since entering Formula 1 in 1999, Puma has established itself as a leading motorsport supplier, providing team wear and racewear to the most successful Formula 1 teams as well as the motorsport divisions of BMW and Porsche in other racing series.
