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  • Writer's pictureBillions Luxury Portal


The first-ever BMW XM with the introduction of the BMW XM Label Red has been designed for customers who crave bold, standout design and exceptional performance..

The power output of the BMW XM Label Red has been boosted by 95hp to 748hp compared with the standard model, while distinctive design elements set the BMW XM Label Red apart, including Toronto Red metallic accents on the exterior, unique 22-inch light-alloy wheels with red accents and a striking black and red interior colour scheme that exudes visual appeal and sportiness.

The BMW XM marks the first model since the BMW M1 to be designed exclusively as a high-performance car by BMW M GmbH, blending the muscular proportions of a dynamic Sports Activity Vehicle with an extroverted exterior design characterised by expansive surfaces, clean lines, and a luxury-class BMW front-end aesthetic.

V8 engine with cutting-edge M TwinPower Turbo technology and high-revving character.

In the BMW XM Label Red, the V8 makes an even greater contribution to the system output generated alongside the electric motor when compared with the standard model, producing a maximum output of 585 hp at 5,600 rpm. Peak torque is 750 Nm (553 lb-ft) – an increase of 100 Nm (74 lb-ft) over the version of the engine in the standard BMW XM – and is on tap across an extremely wide rev band of 1,800 to 5,400 rpm.

With two electronically controlled and continuously adjustable flaps, the BMW XM Label Red sports exhaust system provides an emotionally rich accompaniment to the engine’s power delivery with a vibrancy and energy not normally associated with an eight-cylinder unit. The engine sound has a very distinctive quality, as do the two pairs of dual tailpipes, with the individual pipes arranged one above the other.

The electric motor contributes up to 197 hp to the maximum system output of the BMW XM Label Red and develops nominal torque of 280 Nm (206 lb-ft). A pre-gearing stage patented by BMW is used to increase the torque produced by the motor to an effective maximum of 450 Nm (332 lb-ft) at the transmission input for the motor. In this way, the compact motor can provide the sort of torque boost that could normally only be achieved using a far larger and heavier unit.

The improved build-up of power resulting from the pre-gearing stage between the electric motor’s rotor and the transmission’s input shaft can be clearly felt, both when accelerating off the line and when putting in a quick burst of speed. The BMW XM Label Red needs just 3.8 seconds to sprint from 0 to 62 mph. Its top speed is electronically limited to 155 mph, rising to 180 mph when the optional M Driver’s Package is fitted.

As well as providing an electric boost effect under acceleration, the electric motor also performs a supporting role under steady loads, helping to increase the efficiency of the combustion engine. This gives the BMW XM Label Red average petrol consumption of 166.2 – 176.6 mpg (WLTP), combined electric power consumption of 34.5 – 33.0 kWh per 62 miles and CO2 emissions of 39 – 35 grams per kilometre.

The BMW XM Label Red will debut at the Auto Shanghai international motor show in April 2023. Production is set to begin in August 2023 at BMW Group Plant Spartanburg, USA, with the first UK customer deliveries in the autumn.

An exclusive limited run of the top-tier BMW XM Label Red will also be introduced in 2023. With just 500 units to be built for sale worldwide, the BMW XM Label Red Edition will showcase a BMW Individual Frozen Carbon Black metallic exterior finish with further red exterior accents surrounding the Kidney grille.


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