BURBERRY LAUNCHES VIRTUAL HANDBAGS ON ROBOLOX
The UK-based luxury fashion house has launched an virtual handbag collection exclusively for Roblox with daily fashion drops..
Inspired by the brands appeal with nature the limited-edition virtual range consists of five unique epochal Lola bag which have been designed using materials like clouds, water, and wild foliage.
The collection has been created in partnership with Builder Boy, one of Roblox’s most renowned digital fashion designers with a new bag dropping every 24hrs from July 11th -15th. As part of the collaboration, each handbag is accompanied by an exclusive emote, a unique action that avatars can perform on Roblox, available to users for free for a limited time. The distinctive movements, such as levitation or dance, mirror each handbag’s design theme, with the levitation emote launching in tandem with the Cloud Lola bag, for example.
For our global community of over 50 million daily active users, self-expression through digital fashion and personalization of avatars is an important part of their day-to-day experience on the platform,” said Christina Wootton, VP of global partnerships, Roblox. “Roblox enables people to be whoever they want to be, create and experiment with personal style and fashion. We are excited to welcome Burberry to our platform with this creative accessory line that expands our already vast collection of avatar personalization options with luxury items created in collaboration with our community.”