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  • Writer's pictureBillions Luxury Portal


With new aviation startup JetHustle..

The pandemic dismantled almost every industry and sector across the globe, but to highlight one in particular that more or less flatlined as a result of the crisis many would agree travel was the hardest hit. It was Winston Churchill who once famously said “Never let a good crisis go to waste” and in that same spirit of determination and gumption comes a new aviation startup from London called JetHustle.

An offshoot of an already established private jet charter company, JetHustle seeks to bridge the gap between commercial and private flying via a new age flight booking platform that not only lets you compare prices for your flight from the usual airlines like many other websites out there, but it takes things up a notch by presenting you with empty seats available on private jets at a comparable price tag.

“If there are no available private jet seats for your route then JetHustle will hook you up with a seat on the commercial airline of your choosing the same way as any other flight comparison website. We’re Skyscanner or Expedia but on steroids.” comments JetHustle CEO Sam Farshian, who’s tagline of “Ditch your boring old airline ticket for a seat on a private jet” has started to become a reality. At least it has for Ebbe Dinesen, the ex-Chairman of Carlsberg who makes the famous Danish beer. After booking his seat and flying on a private jet flight to Denmark, Dinesen was sufficiently impressed that he decided to invest in JetHustle.

JetHustle CEO Sam Farshian

“Although JetHustle is still under development it continues to be shaped by our users as well as the seismic shifts in the industry. We have been putting bums on seats and generating revenue whilst finding what works and what doesn’t.” says Anthony O’Dwyer, business development manager at JetHustle. “The response from our customers has been overwhelmingly positive so far and in a matter of months we have expanded our services to 16 different European destinations.”

The company’s user base has grown exponentially thanks in part JetHustle says to private jets offering socially distanced travel.

“A huge concern in travel right now is safety and hygiene. From the start to finish of a journey, private jet travellers only have around 25 - 30 touchpoints which is 95% less than commercial passengers who have over 500 touchpoints.” says Vanessa Vasquez, the latest member of JetHustle’s team from their newly opened second office in Marbella. “When flying privately you share a cabin with only a handful of other individuals rather than dozens or hundreds and the journey time is cut down by roughly 3 hours on average. Less time spent in queues, less invasive security and of course, less potential exposure to people and the virus.”

JetHustle has recently also caught the eye of a well known Danish airline mogul. Lars Thuesen who has a well documented career in banking and travel has now also backed JetHustle. “JetHustle is an innovative approach to solving an old problem, i.e. empty seats” says Thuesen, who owns two airlines of his own as well as a 20% stake in the Latvian national airline, Air Baltic. “Empty seats have always been the main challenge for the whole aviation Industry. I found JetHustle’s approach so refreshing and spot on that I couldn't resist investing”

The aviation industry is looking to rebuild as international air travel begins to re-open.

The International Air Transport Association (IATA), which represents 290 airlines and over 80% of the world’s total air traffic, is constantly putting measures in place to aid recovery from the pandemic.

Private aviation is experiencing a post-Covid boom which added to the fact that larger airlines have majorly cut back due to the pandemic may have created an opportunity for JetHustle. “Timing is everything!” says CEO Farshian.

To find out how to fly with JetHustle call +44 (0)208 064 1000 or visit


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