TIFFANY & CO. LAUNCHES NEW MEN’S COLLECTIONS
Updated: Nov 22, 2019
Unveiling a collections for today most dedicated followers of high-end fashion..
The iconic jeweller Tiffany & Co. have finally expanded its range to offer jewellery for the discerning gentlemen — with the launch of its new collection exclusively dedicated to today’s modern man for those with a penchant for well-made, high-end accessories and luxury items.
In the past Tiffany has sold money clips, cuff links, rings and other traditional jewellery for men but now it’s seeking to put a more modern spin on what it offers men creating a collection that embodies the spirit of the modern man: bold and confident, casual yet refined, a style arbiter with a discerning eye for quality.
The new men’s collection encompasses two ranges and includes nearly 100 designs ranging in price from about $200 to $15,000 for jewellery and up to $75,000 and beyond for men's home furnishings and accessories like cocktail shakers, ice tongs and beer mugs.
The Tiffany 1837 Makers pays homage to Tiffany & Co’s iconic hallmarks and on-going tradition of crafting sports trophies. The collection is defined by concave and convex forms as well as motif inspired by hardware (think chains and dog tags). Also in this collection is a made-to-order trophy ring which is set to be a bold statement piece. The Diamond Point features a graphic motif that feature prominently on Tiffany & Co’s glassware and sunglasses. The texture, die struck and hand-polished, is now translated over to pendants and sterling silver cuffs.
One of the most impressive items in Tiffany Men’s is the one-of-a-kind, handcrafted solid sterling silver and 18k yellow gold vermeil chess set—price available upon request. The range of designs in Tiffany Men’s represents a new chapter for the design house, signalling the brand’s expansion in the men’s luxury space. Inspired by the design ingenuity that has defined Tiffany & Co. for over 180 years, the new collections for men embody the hand of the artisan and the spirit of innovation. Informed by a sense of laidback luxury, Tiffany Men’s was created with the discerning taste and confident style that define the modern Tiffany man.
Global sales show that more men are also buying for themselves these days: Sales of men’s luxury jewellery jumped nearly 22% between 2013 and 2018 hitting $5.8 billion last year, and the firm projects sales to increase from $5.8B to about $6.6B by 2023. Reed Krakoff, the company's chief artistic director, who developed the collection, said that the men's business hasn't been a big focus at Tiffany in the past, but there's a big opportunity given that half of the company's global customers are men. The vast majority of them buy women's jewellery.