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  • Writer's pictureBillions Luxury Portal

FENDI SIGNS TWO YEAR DEAL WITH ITALIAN FOOTBALL TEAM A.S ROMA

Bring two iconic Italian brands together for the first time - Fendi has announced a two-year deal with the Italian Serie A football club A.S. Roma to provide the team with its official off-field wardrobe..


The world-renowned fashion house, based in the Italian capital, will provide an official wardrobe for the Giallorossi first-team players for both the 2022-23 and 2023-24 seasons, to be worn as the team travel to compete in both Italian and European competitions over the coming campaigns.


The new look will be revealed in August ahead of the 2022 season of Serie A, Italy’s top football league. This unprecedented partnership between FENDI and AS Roma originated from the common values and origins we share, celebrating the city of Rome and two firms that were founded here, one shortly after the other; FENDI in 1925 and AS Roma in 1927,” said Fendi CEO, Serge Brunschwig.


Designed by FENDI’s Artistic Director of Accessories and Menswear, Silvia Venturini Fendi, the palette and fil rouge of the collection is dark blue, symbolic of elegance and sophistication, accented with the iconic yellow and red colours of both AS Roma and its city. “The idea within this collaboration is to reinterpret FENDI’s and AS Roma’s codes and values creating a meeting point between the sports and fashion world through a common denominator, Roman roots and a strong link to the Eternal City,” Venturini Fendi added.


Featured Image Credit: AS Roma/Instagram


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