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  • Writer's pictureBillions Luxury Portal


Former Manchester United player and avid watch collector has invested an undisclosed amount into luxury watch resale marketplace Chrono24 ..

Cristiano Ronaldo is synonymous with luxury thanks to his fleet of luxury cars and of course impressive watches so the annoucement of his latest investment into Chrono24 makes sense after all his is currently owner of numerous timepieces from Jacob & Co, Rolex, Breguet, Cartier, Franck Muller, Van Cleef & Arpels and Hublot

Chrono24, the world’s leading online marketplace for luxury watches, has confirmed that internationally acclaimed footballer, Cristiano Ronaldo, through CR7 SA, has become an investor in the company. “CR7” as he is known throughout the world is perhaps equally known amongst the watch lover community for being one of the most avid personal collectors of timepieces.

Cristiano Ronaldo joins the likes of previous Chrono24 investors including Bernard Arnault’s family investment company, Aglae Ventures, General Atlantic, Insight Partners and Sprints Capital – who together led Chrono24’s Series C round in August 2021, worth $118M USD (100M €) and solidifying the watch market’s unicorn status with a valuation today exceeding $1B USD.

Since the company’s establishment in 2003, Chrono24 has led the way in the digital marketplace space. A known disruptor in the luxury watch world, Chrono24 has forever changed the way people shop for luxury watches, offering accessibility, transparency, and connectivity to enthusiasts that spans the entire world.

Chrono24 continues to be led by its founder and Co-CEO Tim-Stracke; Co-CEO (and former TeamViewer CEO) Holger Felgner; A majority of existing shareholders co-invested alongside the new group of investors. The CR7 SA investment follows Chrono24’s aforementioned Series C round, as well as its 2019 Series B financing of 43M€ from Sprints Capital, former Richemont director Gianni Serazzi, and YOOX-NET-A-PORTER founder Alberto Grignolo, among others, as well as the company’s 37M € Series A from Insight Partners in 2015.


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