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CAMERON DIAZ'S WINE BRAND RESPONDS TO PEOPLE POWER

Avaline co-Founders Cameron Diaz and Katherine Power have swiftly responded to Instagram's most asked question with the early arrival of Avaline Red, originally scheduled for release in fall ...

Hollywood star Cameron Diaz along with co- founder entrepreneur Katherine Power have added a red wine to there ‘clean’ wine brand, Avaline. The early release comes in response to the brand’s rapid success and Avaline’s robust Instagram community’s most-asked question: can you release a red wine? While the release of the Red was always planned, Diaz and Power swiftly answered this question by expediting its arrival. This highly anticipated release will soon join their portfolio of clean, vegan wines made with organic grapes and without unnecessary additives. Created to offer peace of mind for the conscious consumer, transparency is central to Avaline’s mission, sharing all ingredients and nutritional information.


The launch of Avaline Red will join their portfolio of clean, vegan wines made with organic grapes and without unnecessary additives.


Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold with the Avaline White a top 10 best-selling white blend in the ultra-premium category through the four week period ending August 8th (Nielsen, USxAOC). Made with organic grapes grown in Penedès, the white is a blend of Macabeo, Malvasia and Xarel·lo and is said to offer aromas of citrus and stone fruit.


A strong and passionate community has formed around Avaline including more than 58,000 Instagram followers who are showing love and loyalty for the brand. With the viral TikTok #avalinewinechallenge, an additional 10 million consumers were engaged across various platforms.


Avaline Red will be available from select retailers in early October with additional distribution to come.

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