SOTHEBY'S LAUNCHES OWN BRAND OF LUXURY WINES
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SOTHEBY'S LAUNCHES OWN BRAND OF LUXURY WINES

Updated: Nov 29, 2019

Not content with selling some of the world's most exclusive and expensive wines, auction house Sotheby's have announced the launch of their own wine collection ...

Tapping into its decades of expertise and a rich network of relationships with respected growers Sotheby's have unveiled this 12-bottle assortment, with prices ranging from $16.95 to $39.95. Now available for sale exclusively at the brand's flagship retail store in New York and on their e­-commerce platform, this collection continues the brand's expansion into the fine wine retail business.


The wines were expertly sourced by Sotheby's wine specialists with the goal of celebrating the truest expressions of some of the world's most famed appellations. Two years in the making, the collection was created with the intent of presenting excellent wines available at an attractive price point, opening up the world of wine expertise to a wider consumer base.


The collection includes two sparkling wines, one rose, three whites and six reds, and the wines have been sourced globally representing California, Italy and France. The selection offers a Champagne, available in standard bottle and magnum sizes, a Prosecco, a Bourgogne Blanc and Bourgogne Rouge, both a Sonoma County Chardonnay and a Pinot Nair, a Sancerre Blanc and a Rose, a Langhe Nebbiolo and, from Bordeaux, a St. Emilion, a Pessac-Leognan and an Haut-Medoc**. The growers themselves were chosen with extreme care, with the Sotheby's team looking to provide consumers with a memorable experience enjoying a wine that is typical of its region.


Every detail of the process has been thoughtfully executed by the team at Sotheby's Wine to live up to the brand's exceptional standards and the winemakers' stellar reputations. The label designs have been crafted with care and attention to detail, and each wine has been bestowed a specialized lot number. The lot numbers pay homage to both Sotheby's auction roots and important pieces of the winemaker's location or legacy. Prices for the collection range from just $16.95 up to $39.95, and are intended for immediate consumption. The 12 wines can be purchased as individual full cases of 12 bottles or as a complete, assorted set of 12, offering the collection in its entirety, as well as in six-bottle bottle quantities.



Sotheby's Own Label Wine Collection is the brand's latest venture into the wine retail space: in 2010, Sotheby's Wine launched their first retail arm, with the opening of their brick and mortar store located inside their York Avenue headquarters in New York.



Sotheby's Own Label Wine Collection is now available for purchase at Sotheby's Wine retail store on York Avenue and online via SothebysWine com.


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