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  • Writer's pictureBillions Luxury Portal


The new Mademoiselle Prive Bouton collection by Chanel pays homage to Gabrielle ‘Coco’ Chanel ‘s most favourite fashion accessory and the objects with which she loved to surround herself…

Crafted by the greatest artisans, this collection constitutes an exclusive realm of expression for the finest forms of craftsmanship: Watchmaking, High Jewelry, and other Artistic Crafts from the world of Couture consisting of seven watches, including two exceptional pieces of fine jewelry.

Inspired by the military wardrobe or even the sailor uniform, Gabrielle Chanel paid particular attention to the patterns on the buttons, which presented a very wide variety of ornaments. Much more than a simple tie, it punctuated its tailors with preciousness, becoming a distinctive sign of the Chanel allure. As Gabrielle Chanel used to say “there can be no buttons without buttonholes”, and here, the button preserves its opening function.

Highlighted with a bronze-coloured leather strap, the black tweed cuff of the Mademoiselle Bouton Privé watch folds back and seals on the wrist with a button, revealing a small dial set with 316 diamonds. A pearl, a lion in sculpted gold, a camellia of diamonds, a Byzantine motif or even Gabrielle Chanel's agate profile make up this very elegant collection. These elements illustrate the richness of the House's symbols and its exceptional know-how.

The piece de resistance is the Mademoiselle Privé Bouton Ganse de diamante, limited to just 5 pieces. 18 karat yellow gold button adorned with a half white Australian cultured pearl. Outer cord in 18 carat yellow gold set with 52 brilliant-cut diamonds and inner cord in 18 carat yellow gold.

Mademoiselle Privé Bouton Serti Neige and 18-carat yellow gold button adorned with a Byzantine motif set with a cushion-cut diamond, 4 cushion-cut diamonds, 4 pear-cut diamonds and 8 brilliant-cut diamonds.

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