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  • Writer's pictureBillions Luxury Portal


Luxury jewelry and watchmaking brand Jacob & Co. has announced that it was teaming up with NFT platform ArtGrails to release the world’s first NFT timepiece ...

We've had a house and artwork now NFT's have branched into luxury accessories with the Jacob & Co NFT SF24 Tourbillon. Based on the Epic SF24, a physical world time travel watch with an innovative split-flap that displays 24 cities around the world, the new NFT version displays the names of 10 cryptocurrencies: NFT, Bitcoin (BTC), Ethereum (ETH), Fantom (FTM), Tether (USDT), Cardano (ADA), Stellar (XLM), Binance Coin (BNB), Polkadot (DOT), Ripple (XRP).

Jacob & Co.’s CEO Benjamin Arabov explained: “My hope is for Jacob & Co. to become the first luxury brand to launch a successful NFT and pave the way for other luxury brands to start launching products & collections through NFT. It’s not a matter of ‘if’ NFTs will have a place in the watches and luxury world, but ‘when.’ For Jacob & Co., the ‘when’ is now, and we are prepared to pioneer this shift.”

NFTs, or non-fungible tokens, are entries on a blockchain, a type of digital ledger ( similar to that of crypto currentcy) and represent a one-of-a-kind assets in the digital world that can be bought and sold like any other piece of property, but they have no tangible or physical form of their own.

Listed on the NFT platform ArtGrails the Jacob & Co NFT SF24 Tourbillon, will be hosted over a period of five days commencing from April 4th with a starting bid of $1,000.

Image provided courtesy of Jacob & Co


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