HUBLOT UNVEILS NESPRESSO CAPSULE AND GROUND COFFEE CREATION
Luxury watch makers Hublot is known for pushing the boundaries of horological engineering and experimenting with unique materials but a watch made from ground coffee... REALLY!
As part of its Second Life initiatives over the last seven years, Nespresso has partnered with prestigious Swiss brands to create new products from used aluminium capsules. The Big Bang Unico Nespresso Origin, the result of the partnership between Hublot and Nespresso, shares the values of innovation, excellence and sustainability, which are at the core of both brands. Founded in 1980, Hublot is renowned for its Art of Fusion, developing new alloys, materials and composites, pushing the boundaries of different materials and placing rubber at the heart of the watchmaking industry by using it for its straps. And, since 1986, Nespresso has not only revolutionised the Art of Coffee with its portioned system that perfectly blends precision with an unforgettable taste, but has also added even greater value with its recycling system, designed in 1991, that separates the aluminium from the coffee grounds, enabling each component to be repurposed. And that’s how a coffee capsule can now become a watch, from strap to case.
This is a world first: Hublot’s and Nespresso’s pioneering spirit has transformed used coffee grounds from the capsules into watch straps. The recycled aluminium fused with the aluminium capsules become the case, the bezel, the crown and the pusher.
This is an unprecedented collaboration, signaled by Nespresso’s iconic “N” engraved on the crown, and its iconic colour – a nod to the Master Origins Peru Organic capsule. The density of the two materials is expertly blended to ensure the durability of the product. The Big Bang Unico Nespresso Origin’s 42-mm case is crafted in recycled aluminium, of which 28% comes from Nespresso coffee capsules, anodised in vibrant green, then satin finished and polished. The crown and pusher undergo the same treatment. The bottom of the case and the container are both made from Eco-Titanium (recycled titanium). The titanium deployant buckle of the rubber strap, with its decorative recycled aluminium cap, and the sport buckle of the Velcro strap are also in the same anodised green colour.
The Big Bang Unico Nespresso Origin takes the recycled coffee grounds from Nespresso capsules and applies the magic of Hublot’s patented One Click interchangeable strap system to them. To create the rubber strap, Hublot has skilfully balanced the ratio of each ingredient to achieve the perfect colour and quality. For the fabric strap, Hublot has collaborated with SingTex, one of Nespresso’s partners who was already using recycled coffee grounds to produce a fabric called Scafé. This 100% recycled fabric (composed of 5% coffee grounds and 95% recycled polyester) is being used for the first time to make a watch strap. A subtle balance, to ensure the durability of the bracelet, which also sees the rubber strap fusing 4.1% coffee grounds, 8.2% recycled white rubber and the usual Hublot formula.
It took Hublot a whole year of R&D, working closely with Nespresso, to finally achieve the perfect harmony of colours between seven different materials that make up the watch, from its case to its straps (anodised aluminium, the varnish on the dial and hands, the Hublot logo decal on the glass, the rubber of the strap, and the fabric, lining and hook & loop tape of the Velcro strap) and to ensure that this uniformity of colour would stand the test of time.
This is a symbolic watch: in creating the Big Bang Unico Nespresso Origin, Hublot and Nespresso have demonstrated that it is possible to add value to recycled raw materials – and that circularity has no limits.
Another first: the Big Bang Unico Nespresso Origin will come in the Hublot Greenbox case, a brand new case developed by this watchmaking manufacturer that will be used for all its watch collections in the future. Created entirely from oak, including its hinges, it is carved from mostly massive, traceable wood, whose sourcing and manufacture both promote short supply chains. It is designed to be a reusable item, with 98% of its removable interior made from eco-friendly and recycled components. It is made from recycled fabrics, plastic yarns and PET, as well as recycled paper and cardboard that are eco-labelled. For the collaboration with Nespresso, the Hublot Greenbox case is specially decorated with the two brands’ logos, affixed using coffee grounds.