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  • Writer's pictureBillions Luxury Portal


Taking inspiration from the chameleon of pop…

David Bowie was a musical and visual icon who made an indelible impact on the world of music and fashion would have celebrated his 73rd birthday this years and to commemorate the occasion Hugo the younger offspring of Hugo Boss have unveiled a limited-edition ‘HUGO Loves Bowie’ capsule collection for both men and women paying tribute to the late singer and his inimitable style.

The capsule combines unique essentials with statement accessories – think T-shirts featuring iconic album artwork, and slogan caps in a signature palette of black, white, and red.

“David Bowie was a rebel spirit who lived life on his own terms,” says Bart de Backer, Senior Head of Design HUGO Menswear. “This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share.”

David Bowie at the Berlin Wall following a concert in West Berlin in 1987

Referencing Bowie’s 1977-1979 ‘Berlin Trilogy’, a body of work inspired by the German capital and consisting of the albums ‘Low’, ‘Heroes’ and ‘Lodger’, the collection consists of T-shirts adorned with album titles and artwork (shot by Masayoshi Sukita), alongside accessories and T-shirts a printed with the original slogan used to promote the album – “Tomorrow belongs to those who can hear it coming.”

The collection which features 10 styles is available online, in HUGO Stores and selected partner retailers worldwide with prices ranging from $45 for a hat to $178 for a sweatshirt.


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