JACQUEMUS NIKE COLLABORATION- A RUNWAY TO SPORT
Nike x Jacquemus teases images from debut apparel and footwear collection in June 2022 ..
For Simon Porte Jacquemus, sport enjoys a fluid relationship with style. Jacquemus, his eponymous brand, is Nike’s latest female-focused collaborative partner. Together, their aim is to invigorate celebration of the multidimensionality of contemporary athletes.
Worn by everyone from supermodels such as Bella Hadid to singer Lizzo, the Jacquemus brand is best known for its fun styles and bold colours.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” says Simon Porte Jacquemus.
Supported by Nike’s rich heritage, Jacquemus imagines a world where outdoor pursuits and court sports comingle within a new, integrated aesthetic. Forthcoming apparel and footwear collections, which begin releasing later in summer, interweave a variety of hallmark Nike designs with unisex footwear and accessories as a way to invite integrated sport-centered style into everyday life.
“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation,” says Jarrett Reynolds, Nike VP of Catalyst Apparel Design.
Merging Nike’s performance acumen with Jacquemus’ approach to fit, the collection redefines summer “ready-to-wear” — comfortable anywhere, anytime.
Nike x Jacquemus launches June 28 exclusively on jacquemus.com and across Nike retail globally beginning summer 2022.