LOUIS VUITTON AND PINARELLO UNVEILS LATEST LUXURY MUST HAVE FOR CYCLISTS

Pinarello & Pharrell Williams unveil an exclusive Dogma F..

The new Pinarello x Louis Vuitton bicycle, designed by Louis Vuitton Men’s Creative Director, Pharrell Williams, debuted at the Louis Vuitton Men’s Spring-Summer 2027 Show in Paris.

Based on the iconic Pinarello DOGMA F platform, it transforms one of the most successful racing styles ever created into an iconic expression of both innovation and savoir-faire, representing the ultimate meeting point between elite sport and high-end luxury.

Beyond performance, the project showcases an extraordinary level of craftsmanship, said to weigh just 7.3kg the frame uses TorayCa M40X carbon fiber and its technical prowess comes from Shimano Dura-Ace Di2, which allows the gears to change electronically at the push of a button. Louis Vuitton has also incorporated distinctive luxury details throughout the bicycle, including leather-covered saddle and handlebar. Exclusive chrome-finished fork and cockpit elements, and a bespoke paint scheme have been developed specifically to match Louis Vuitton’s signature color palette. Every detail reflects dedication to excellence and a commitment to creating objects of exceptional beauty and desirability.

This unique creation stands as a statement piece at the intersection of sport, culture, design, and luxury, seamlessly marrying Pinarello’s relentless pursuit of high-level performance with the exclusive artistry and creative vision synonymous with Pharrell Williams and Louis Vuitton.

As a testament to its prestige, the bicycle will be integrated into Louis Vuitton's collection of exceptional creations and will be offered exclusively through Louis Vuitton.

No price tag has been unveiled as yet but the bike will be released under Louis Vuittons "Exceptional Creations" range.