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MAISON MARTELL UNVEILS THE WORLD'S MOST EXPENSIVE COGNAC

Maison Martell has announced Les Remarquables de Martell, a new collection taking cognac to a whole new level of luxury and exception..



Valued at one million euros, the debut release of this exclusive collection features an infinitely precious blend of two of the Maison’s oldest and rarest eaux-de-vie in a single-edition dame-jeanne


Les Remarquables de Martell: A cognac more precious than gold

Incarnating the pinnacle of luxury, this new collection releases a single dame-jeanne of a singular cognac each year – in an exclusive edition of one. Neither the cognac, blended solely for each edition of this collection by Cellar Master Christophe Valtaud, nor the demi-john itself, a unique artwork created by a carefully selected artist, will ever be reproduced. Each release of Les Remarquables de Martell is thus truly one of a kind.

For this premier edition of Les Remarquables de Martell, Cellar Master Christophe Valtaud selected just two exceptional eaux-de-vie, each distilled over 70 years ago. They were aged in the historic cellar at the Port du Lys, built by Jean Martell’s sons in the 18th century, and then stored in the archives of the Réserve du Fondateur – where only the most precious eaux-de-vie are kept. Sourced from Grande Champagne, a single and most exceptional cru, these rare eaux-de-vie are among the Maison’s oldest and rarest.


Blended together in perfect harmony, they offer a particular expression of Grande Champagne, one of the most prestigious terroirs of the Cognac region. The first eau-de-vie, having spent longer in oak, is characterised by power, tension and length on the palate, with prominent cedar notes. The second is fresh and vibrant, with notes of honey, white blossoms and candied fruit. While the former evolves from wood to fruit, the latter evolves from fruit to wood, thus creating the blend’s remarkable harmony.

Christophe Valtaud’s absolute mastery of the art of blending has produced a cognac which is extraordinary in two significant ways. Firstly, this marks the very first time that the Cellar Master has created a blend of such rare eaux-de-vie. Rather than highlight a single precious vintage, he has chosen to unite two – underlining the particularly exceptional character of this remarkable creation. Secondly, it represents a true once-in-a-lifetime blend, existing in one single-edition release that will never be reproduced.


Crafting a masterpiece for a master blend: A gilded objet d’art

To bring to life the first edition of Les Remarquables de Martell, the Maison has commissioned French artist Laurentine Perilhou who has elevated the craft of macramé into an exquisite art. Her work is precise and painstaking. Using no other tools besides her own two hands, she creates precious and original pieces – jewellery, decorative objects, artwork – and has collaborated with some of France’s most prestigious houses of haute couture.


For Martell, Laurentine has created an ode to nature and to the terroir of great cognac. Made with real gold thread, Laurentine’s creation represents the vine’s journey as it draws vital energy through its roots to produce the vigorous shoots that bring forth Martell’s precious cognac grapes. In her words, “my aim was to make the invisible visible…from the Earth to the Sun, from the roots in the soil to the vine leaves turned upwards to the light.”


An exclusive creation uniting two exceptional traditions of savoir-faire

As a collection, Les Remarquables de Martell elevates and celebrates traditions of savoir-faire: on the one hand, the selected artist’s craft, and on the other, the art of making cognac. There are striking parallels between the technical mastery, deep creativity and patience across time required for both pursuits. For Laurentine Perilhou, her discovery of Maison Martell in Cognac opened up a whole new world, rich in natural inspiration. In the company of Cellar Master Christophe Valtaud, she visited the Maison’s vineyards, historic cellars and archives. It was during a tasting session in the Cellar Master’s Atelier that she was inspired to create a work that evoked the wonders of organic life.



To create her one-of-a-kind dame-jeanne for Martell, Laurentine worked with precious gold thread produced by the very last manufacturer of its kind, based in Lyon, France. She transformed the gold thread into a magnificent, elaborate form, fashioning roots embellished with tiny gold nuggets, swirling tendrils that embrace the glass body of the dame-jeanne, and an explosion of lively leaves around its neck, with a hidden swift, the Martell emblem, revealed within. The design is adorned with three synthetic sapphires, echoing Martell blue, and a single diamond set in 22-carat gold, as well as an ornament featuring 40 faceted jewels fashioned from 300-year-old oak, evoking the centuries of Maison Martell’s own craftsmanship. To achieve her vision, Laurentine collaborated with two highly specialised artisans, a jeweller and a cabinet maker. In all, she spent over 800 hours crafting the piece.


After debuting on December 1st at the Pavilion Bukit Jalil in Kuala Lumpur, Malaysia, this singular dame-jeanne has been showcased for a monthlong pop-up exhibition before embarking on a journey across Asia so that viewers may admire this extraordinary objet d’art.


An array of exceptional experiences for one privileged acquirer

Only one individual will have the opportunity to acquire this first edition of Les Remarquables de Martell. In doing so, not only will they acquire a unique artwork and an exquisite cognac, but also a suite of magnificently orchestrated experiences, curated especially for them. For this premier edition, the artwork, painstakingly crafted over hundreds of hours, as well as the cognac, representing 70 years of distillation and ageing, are only the beginning.




If they wish, the acquirer will also be given the rare opportunity to further personalise the cognac as a truly bespoke blend. This will take place during an exceptional private tasting and unforgettable encounter with Christophe Valtaud. During the tasting, they will have the opportunity to add one or more rare eaux-de-vie of special personal significance to the blend, a remarkable opportunity for any cognac aficionado.


In addition to taking home the precious artwork that is the dame-jeanne, the acquirer will also receive a striking cabinet in which to showcase it. This cabinet – which can be personalised – houses bespoke accessories specially designed for an elevated tasting ritual: six Baccarat crystal glasses, a pipette for drawing the cognac from the dame-jeanne, beautifully embellished by artist Laurentine Perilhou with a macramé neck adornment, six montre bottles, and a pair of embroidered white gloves. The most exquisite tasting and service experience awaits one distinguished individual.


To complete the immersive one-of-a-kind experience of Les Remarquables de Martell, the client and 3 persons of their choice will be welcomed by Maison Martell in both Paris and Cognac with a series of prestigious, private experiences offering in-depth explorations of the worlds of art, cognac and luxury, in the company of Laurentine Perilhou and Christophe Valtaud.

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