AMAZON LAUNCHES NEW "LUXURY STORES"
Updated: Feb 24
Luxury Fashion and Beauty Brands Tap Amazon’s Innovative, Content-Driven new "invite only" platform with Oscar de la Renta’s Store the first luxury brand featuring Pre-Fall and Fall/Winter 2020 Collections ....
In a bid to get a foothold in the luxury market sector online retailers Amazon have launched a new invite only shopping platform "Luxury Stores," with iconic American fashion house, Oscar de la Renta, the first store featuring with its Pre-Fall and Fall/Winter 2020 collections.
Available in the Amazon app by invitation only, Luxury Stores combines the convenience customers have come to know and love from Amazon with innovative technology like “View in 360.” This interactive feature will begin rolling out with select garments at launch, allowing customers to explore styles in 360-degree detail to better visualize fit, and making shopping for luxury easier and more engaging. With collections sold directly from the participating brands as a ‘store within a store’ experience.
Currently available to eligible U.S. Prime members, invited shoppers can browse exclusive styles from Oscar de la Renta throughout the season, including select ready-to-wear and a new perfume. In addition, they can receive early access to the Fall/Winter 2020 collection, which is currently only available in Oscar de la Renta’s boutiques and website. To entertain and engage invited shoppers, Amazon and Oscar de la Renta collaborated on a launch video, starring Cara Delevingne, directed by Bunny Kinney, and styled by Jason Bolden, celebrating the imaginative intersection of fashion and technology.
Eligible U.S. Prime members are the first invited to experience Luxury Stores. Prime members that did not yet receive an invitation via email can request an invitation by visiting amazon.com/LuxuryStores. Over time, Luxury Stores will extend invitations to more shoppers.