CLE PEAU BEAUTE UNVEILS NEW LA CREME, A RECRAFTED MASTERPIECE
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CLE PEAU BEAUTE UNVEILS NEW LA CREME, A RECRAFTED MASTERPIECE

Clé de Peau Beauté, the premier luxury skincare and beauty brand by SHISEIDO, has unveiled a revitalized edition of the iconic La Crème, its high-performance face cream that perfectly embodies the brand's DNA: intelligent, uncompromising and exquisite...



A culmination of unique insights, cutting-edge technology, meticulous craftsmanship, and exceptional performance, the new La Crème is poised to launch in Spring/Summer 2020.


Founded on a unique insight of Skin Intelligence, the skin's innate ability to distinguish between bad and good stimuli, and also the ability of skin cells to transmit the information among themselves, La Crème harnesses a deep understanding of skin cell behavior to deliver exceptional results. Recrafted eight times since its launch in 1982, each version of La Crème is advanced with the latest discoveries from Clé de Peau Beauté's ongoing research, and each is more potent and sophisticated than its predecessor.


The new La Crème features a highly potent blend of a proprietary complex: the Skin-Empowering Illuminator, which comprises a powerhouse blend of five key ingredients: Platinum Golden Silk Essence, Japanese Pearl Shell Extract, Theanine, Perilla Extract and Angelica Acutiloba Extract, helping to amplify Skin Intelligence and enhance skin's ability to repair and defend itself from damage caused by various stressors.


In addition, the revitalized formulation contains the new CeraFerment Extract which is crafted from a yeast that was discovered in Japan's Akita Prefecture and enhances skin's ability to regenerate and become firm from within.


La Crème's exceptionally rich and luxuriant texture was crafted by masters over multiple days in a precise multi-step process and highly measured approach, meticulously blending over sixty curated ingredients to unlock an inner radiance and effectively improve skin for an appearance that feels rejuvenated with youthful density in 12 weeks[1].


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