GIANNI CHIARINI PRESENTS THE #MARCELLACLUB ON TOUR
After the great success of the first two editions, Gianni Chiarini continues with "Club Marcella On Tour", a traveling itinerary aimed at transmitting the strongly inclusive character of the community ..
Aware that diversity makes it unique, the brand's desire is to embrace the differences of each person and give life to a place where everyone can feel free to be themselves. A community open to all generations, without limits of style, ethnicity and gender where the watchword is inclusiveness. Precisely for this reason, the goal of Marcella Club is to open up more and more both through the organization of ad hoc activities aimed at customer loyalty and by expanding in Europe to celebrate in the best way the spirit of participation that distinguishes it.
Club Marcella thus becomes a recurring event which, starting from Rue Saint-Honoré, one of the most fascinating and exclusive streets in Paris, will bring the iconic Marcella bag to travel through Italy through a path in stages.
Pragmatic and versatile, Marcella is the perfect emblem of the project, a bag capable of embracing the diversity, needs and style of every woman. For the "Club Marcella On Tour", the shopping bag is interpreted for Spring / Summer 2020 in three unique versions, representing that savoir-faire typical of Florentine craftsmanship that is well linked to the cosmopolitan spirit of contemporary femininity.
The clean and linear shape of Marcella acquires a casual chic allure, reminiscent of the French icons of the sixties, in its version in natural straw, attributable to the typical Florentine craftsmanship famous all over the world, with fluorescent interior and declined also in variant laminated for a super glam touch.
Instead, the Marcella Neon model is inspired by the summer atmosphere of the nineties and the Italian coasts, declined in a net version with a mosquito net effect in bright and racy colors.
Club Marcella which proposes itself as a project in which uniqueness and diversity are celebrated within a strong female community, kicking off an itinerant path to enthusiastically spread the inclusive vibe of which it is the bearer.