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FRAGRANCES FOR THE INSTAGRAM CROWD

Building on the success of the hit fragrance Gucci Bloom launched in 2017, Creative Director Alessandra Michele has launched a new 14-strong fine fragrance collection ' The Alchemist's Garden'


The new collection developed by perfumer Alberto Morillas offers a collection of not just one but 15 fragrances comprising; 4 perfumed oils, 7 perfumes, 3 scented waters and 1 scented candle. The Alchemist's Garden shares its name with designer Alessandro Michele's Fall / Winter 2017 collection.


Inspired by the science of alchemy, each fragrance centres on a hero ingredient defined as: rose, oud, amber, violet, woods, iris and mimosa.  The perfumes are contained in a decorative porcelain bottle, with whimsical illustrations and evocative names. ‘A Song for the Rose’ is an expression of absolute femininity and features notes of rose with musk and woods. ‘The Voice of the Snake’ is named for a snake’s movement in the forest with natural oud, leather, saffron and patchouli. ‘The Eyes of the Tiger’ conjures an imagined journey into the soul of the tiger with notes of tonka, vanilla and ciste resin. ‘The Virgin Violet’ embodies a white swan with notes of musk, violet and vanilla. ‘The Last Day of Summer’ captures the breeze of a forest on an early Autumn day with cedarwoods and cypress. ‘Tears of Iris’ is a sensual interpretation of the iris flower. ‘Winter’s Spring’ conveys the joy of the end of winter in the bright powdery mimosa flower mixed with pepper and musk.


The Acque Profumate Revealing the House’s pink rose print, the Acque Profumate bottles are crafted from white lacquered glass, each celebrating a single note in modern compositions. ‘Fading Autumn’ has a fragrance of bois modern, ‘A Winter Melody’ features a note of cypress and ‘Moonlight Serenade’ lavender.


The Perfumed Oils Sage green toned lacquered glass bottles for the perfumed oils reveal a touche Oreille. The glass pipette style applicator is a vintage way to apply the scents blended with previous raw materials: rose in ‘A Forgotten Rose’, oud in ‘Nocturnal Reverie’, violet in ‘The Violet Kiss’ and bois modern in ‘Ode on Melancholy’.

The Scented Candle ‘The Virgin Violet’ is a delicate composition of musk and iris petals, and violet extract emits a soft, powdery fragrance.


The packaging, of course, is pure Instagram heaven, inspired by the olde world medicinal bottles and adorned with tiny flowers, animal illustrations and gold detailing..


Gucci The Alchemist's Garden will be available at Gucci Online or at Harrods.

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