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PLAYTIME WITH LOUIS VUITTON

Louis Vuitton unveils the first chapter of a very inspired season, written under the guidance of Virgil Abloh.


This new playful capsule collection draws influence from modern art, combining pop colours and camouflage while enhancing the iconic Monogram to create bright bursts of colour in all its glory. And here lies the Men's Artistic Director’s talent: his vision of a democratic design, distilled from all types of contemporary culture, which naturally unites with the House’s finest craftsmanship.

This collection’s rainbow of prints and patterns recalls the early 20th century modern art movement as circles, squares, rectangles and lines dance across summer knitwear in light fabrics and functional cuts. The shapes playfully disrupt Louis Vuitton’s emblematic Monogram, now proudly displayed as multi-coloured, oversized and eclectic symbols: Whether featured using the fil coupé technique, printed on the satin-finish nylon of a hooded windbreaker or a vibrantly coloured surf shirt, knitted in pure wool on a crew neck top, or woven into the cotton jersey of a tee-shirt. The signature print also perfectly contrasts with the summer bags featuring Taïgarama in a palette of vivid hues.

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