WHEN COUTURE AND CANNABIS COLLIDE
  • Billions Luxury Portal

WHEN COUTURE AND CANNABIS COLLIDE

High-end luxury Italian brand M Missoni has teamed up with LA based Pure Beauty to create designer cannabis cigarettes ..


The fashion brand has paired up with the LA-based, sustainability-focused cannabis company Pure Beauty on a range of cannabis cigarettes. The product will launch during the M Missoni Fall 2020 show at the LA location Pink’s Hot Dogs.


The limited-edition cigarettes will feature the Italian house’s iconic, colourful zig-zag motif. Pure Beauty has been teasing the collaboration via Instagram, displaying its logo alongside the M Missoni logo. Marijuana is legal for recreational use in 11 American states, including California, and the partnership between Pure Beauty and M Missoni is the first collaboration of its kind between a luxury fashion house and a cannabis brand.


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