PORSCHE DESIGN UNVEILS PATRICK DEMPSEY AS NEW EYEWEAR AMBASSADOR
Porsche Design has teamed up with Hollywood star and motor sport enthusiast Patrick Dempsey as the face of Porsche Design Eyewear...
Be it as an actor, director, race car driver or athlete, Patrick Dempsey has always followed his vision and continuously strives for the best in himself and all of his projects because of this and his likable and authentic personality, he was the ideal brand ambassador for Porsche Design Eyewear.
Not only do the Hollywood star and the exclusive lifestyle brand share the same initials – PD – they also share the same passion for precision and perfection. Dempsey is an avid Porsche driver, co-owns a Porsche customer racing team and has a long-standing relationship with the Porsche brand.
The 2021 Porsche Design Eyewear image campaign, featuring Patrick Dempsey, will highlight four models of the brand’s new timeless and innovative sunglasses and prescription glasses. Kicking off the campaign, and currently available in stores, are the new Porsche Design P’8688 A Liquid Titanium glasses with VISION DRIVE™ lens technology – the perfect pair of sunglasses when hitting the road.
P‘8688 A Liquid Titanium sunglasses
Patrick Dempsey knows from personal experience as a passionate race car driver just how important clear vision is when behind the wheel. The innovative VISION DRIVE™ lens technology makes the new Porsche Design P’8688 A sunglasses the perfect accessory on the road. The sunglasses, as seen on the actor in the first campaign visuals, are perfect for all road and weather conditions due to VISION DRIVE™ Polarized XTR lenses. The glasses not only feature a high-performance polarization filter and UV400 protection, but a contrast-enhancer that absorbs blue light components better than conventional lenses. This innovative feature increases overall color perception, contrast and glare protection, a decisive optical advantage without compromising a timeless, stylish appearance.
The frame is made of 100 percent ultra-light titanium and, in combination with three dimensionally shaped temples, creates a bold yet minimalistic look.
Available worldwide in more than 130 Porsche Design Stores, in exclusive outlets retail stores and online at www.porsche-design.com.