PUMA, BALMAIN & CARA DELEVINGNE UNVEIL THEIR FIRST-EVER COLLABORATION
This fall, iconic brands PUMA and BALMAIN join together to debut their first creative collaboration: PUMA x BALMAIN created with Cara Delevingne ....
This exciting partnership takes the form of two limited-edition capsule collections, both designed by BALMAIN’s Creative Director Olivier Rousteing and his good friend and muse, the English actor and model Cara Delevingne. This is PUMA’s first-ever collection with Cara Delevingne, who has been working with PUMA since 2016.
As Olivier Rousteing has pointed out several times, there’s no modern-day style icon who better personifies the “troublemaker” theme of his BALMAIN Fall 2019 runway than Cara Delevingne. The two have partnered on several projects together over the past few seasons, with Delevingne fronting campaigns, closing runways, starring in videos and collaborating on the design of special-editions for BALMAIN.
In a collection that’s the first of its kind, three forces come together: the irrepressible spirit of Cara Delevingne, the luxurious sensibilities of BALMAIN, and the performance heritage of PUMA. This new collection stands at the intersection of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture. Bra tops, boxing shorts, and sneakers are elevated with a stark color palette, hits of gold, and design elements straight out of BALMAIN’s atelier.
One collection of footwear, apparel and accessories, produced by PUMA, will be carried in the brand’s own stores and puma.com, as well as at select independent retailers. BALMAIN will also carry a selection of items from this line in its own boutiques. Another collection of six items, produced and distributed by BALMAIN, will be shown as part of the Parisian house’s Spring 2020 designs and carried at BALMAIN addresses worldwide, as well as online, at Balmain.com. Select retail partners will also carry items from the collection.
To highlight the collaboration, a powerful, boxing-inspired, interactive campaign, shot by Brianna Capozzi with Creative Direction by Philippa Price, will focus on both the BALMAIN- and PUMA-produced designs. Starring Delevingne, the video and photos will premiere in October 2019. The collection will launch on November 21st.