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  • Writer's pictureBillions Luxury Portal


LG Electronics is defining the next generation of television with the introduction of the world’s first rollable OLED TV scheduled to hit stores this year!

Showcased at CES Las Vegas earlier this month The LG SIGNATURE OLED TV R re-imagines the everyday TV with a revolutionary form factor. It might look like a normal 65-inch TV at first, but hit a button and the OLED screen slowly rolls into its brushed aluminum case, like a paper towel winding itself back up. Instead of being a giant black screen dominating your room.

Using the flexibility of an OLED panel made of organic materials, the LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View.

The Full View version delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs. The remarkable AI picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm puts this breathtaking TV in a class of its own. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG’s AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit.

With AirPlay 2, users can easily play videos directly from their Apple devices, iTunes

and other video apps, music or photos to their LG SIGNATURE OLED TV R. With

Apple HomeKit support, customers will be able to control their LG TV using the Home

app or by asking Siri.

The Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing

for management of specific tasks that do not require the full TV screen. In Line View,

users can choose from features such as Clock mode to check the time and weather,

Frame mode to enjoy family photos shared from a smartphone, Mood mode to create a

more relaxing atmosphere as well as others including Music and Home Dashboard.

When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R are hidden

from view and tucked away in the base. Even in Zero View, users can enjoy music and

other audio content which resonate from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium bloodline is clearly evident in the entire unit, from the brushed aluminum casing to the quality wool speaker cover designed by Kvadrat of


Quality-wise, the rollable TV is on-par with LG's other 4K OLED screens this year , and it's also powered by the second generation Alpha 2 processor.

LG haven't announced a price yet, but the company says this new revolutionary TV will be available in the second half of the year.


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