Panasonic have unveiled it's new smart glass OLED TV concept that disguises itself as a glass cabinet when not in use.
Unveiled at this weeks Salone de Mobile design fair in Milan, Panasonic who having collaborated with Swiss furniture company Vitra revealed their latest ingenious design.
Crafted from a wooden frame holding what appears to be a pane of glass the piece of furniture could pass as any modern piece of furniture it's only when the TV is switched on that it becomes apparent that the "glass" is actually an OLED screen. Designed by Daniel Rybakken and Panasonic Design Kyoto the company describes the television as blending "naturally into any contemporary living space".
It took two years for Panasonic and Vitra to complete the concept study for the transparent display and come up with the first prototype.
Panasonic has been showcasing transparent OLED display concepts for a few years now and have not revealed if this new Vitrine concept will enter production anytime soon.