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  • Writer's pictureBillions Luxury Portal


Sony have finally revealed pricing and spring/summer availability for its new flagship MASTER Series televisions, along with other new LCD and OLED TV models, announced earlier this year at CES 2019.

Equipped with processing power to deliver picture quality that authentically replicates the creator's intent, this line-up includes:

Sony MASTER Series A9G 4K OLED TV:

The A9G is Sony's new flagship MASTER Series 4K OLED TV available in 65" Class (64.5" diag.) and 55" Class (54.6" diag.), all in a very slim form factor. MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, color, contrast and clarity approaching that of a professional-grade monitor. Images come to life with the super-wide viewing angle, precise contrast and absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and individually controlled by Sony's Picture Processor X1™ Ultimate.

In addition to the processor, the A9G has Pixel Contrast Booster for more color and contrast in bright areas. As a result, the A9G provides premium picture quality showing images and colors as they truly are, and as the creator intended. The MASTER Series A9G also features Netflix Calibrated Mode1 and IMAX Enhanced2 with DTS audio to further ensure that content is delivered as intended and supports Dolby Vision and Dolby Atmos. Complementing the picture with an immersive sound experience, Sony's Acoustic Surface Audio+ technology creates sound from the entire screen, providing pictures and sound in perfect harmony. Additionally, Apple AirPlay 2 and HomeKit3 support will launch in the A9G series later this year.

PRICING: The 55" Class (54.6" diagonal) is priced at $3,499.99 MSRP (available in May) while the 65" Class (64.5" diagonal)is priced at $4,499.99 MSRP (available in May) with the smallest option the 77" Class (76.7" diagonal) priced at $7,999.99 MSRP (available in June)

Sony MASTER Series Z9G 8K HDR TV:

To better meet consumer demand for larger TVs, Sony has  introduced extra resolution with its first consumer 8K television in the Z9G TV, exclusively powered by our acclaimed X1™ Ultimate processor. Optimized to handle the 33 million pixels of 8K6, this processor plays a vital role in delivering the high-quality picture in the MASTER Series family. The Picture Processor X1™ Ultimate has a unique algorithm specially developed for 8K that can detect and analyze each object in the picture. Coupled with new intelligent technologies like Backlight Master Drive with full-array local dimming, and 8K X-tended Dynamic Range PRO, the Z9G's super-large picture is matched with exceptional detail and accuracy for a stunning 8K viewing experience. Additionally, the Z9G series will have support for Apple AirPlay 2 and HomeKit3 later this year.

PRICING: Costing more than a traditional family saloon the 98" Class (97.5" diagonal) is priced at $69,999.99 MSRP (available in June) while the smaller 85" Class (84.6" diagonal) is priced at $12,999.99 MSRP (available in June)

Sony A8G 4K OLED TV:

With rich colors, deep blacks and a wide viewing angle, the A8G OLED TV provides the ultimate 4K HDR viewing experience by incorporating three new technologies via the 4K HDR Processor X1™ Extreme: Object-based HDR remaster4, 4K HDR Super Bit Mapping™ and dual database processing. It is also compatible with Dolby Vision5 and IMAX Enhanced2 for an enhanced at-home viewing experience. Beyond displaying impeccable picture quality, Acoustic Surface Audio makes the entire screen resonate with great sound emanating directly from the screen itself, allowing for Sound-from-Picture Reality – a perfect unification of picture and sound that conventional TVs cannot deliver.

PRICING: The 55" Class (54.6" diagonal) is priced from $2,499.99 MSRP (available in May) while the 65" Class (64.5" diagonal) will set you back$3,499.99 MSRP (available in May)

Sony X950G 4K HDR TV: 

Equipped with the new Picture Processor X1™ Ultimate, the X950G brings Sony's latest technology to a feature-packed 4K HDR LCD offering. X-tended Dynamic Range™ PRO provides six-times7 the contrast of Sony's conventional LED TVs, while X-Wide Angle9 and X-Motion Clarity allow for a smooth, clear picture no matter the scene or viewing angle. The X950G LCD TV is IMAX Enhanced, supports both Dolby Vision and Dolby Atmos™, and will soon have Apple AirPlay 2 and HomeKit support3. All content sounds great with Sony's Acoustic Multi-Audio, and Netflix Calibrated Mode1 makes sure viewers enjoy their favorite entertainment from Netflix in studio quality.

PRICING: The 85" Class (84.6" diagonal) is priced from $4,999.99 MSRP (available late April), the 75" Class (74.5" diagonal) is priced from $3,499.99 MSRP, the 65" Class (64.5" diagonal) is priced from $2,199.99 MSRP while the 55" Class (54.6" diagonal) is priced at just $1,399.99 MSRP

Sony X850G 4K HDR TV:

The X850G 4K HDR LCD TV combines the power of Sony's 4K HDR Processor X1™ with Acoustic Multi-Audio via Sound Positioning Tweeters, ensuring action and sound are precisely aligned for the best viewing experience. TRILUMINOS™ Display brings scenes vividly to life with enhanced color accuracy. The X850G features Android TV with Google Assistant built in technology9 and is compatible with Google Home and Amazon Alexa (sold separately). Upgraded smart remote is included.

PRICING: The Class (84.6" diagonal) costs $3,499.99 MSRP

These premium televisions are on sale now at Best Buy, Amazon and other authorized dealers nationwide.


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