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DIGITAL COUTURE

The world’s first digital blockchain dress has just sold at auction in New York for the equivalent of $9,500 in cryptocurrency ...


Called “Iridescence”, the virtual garment was designed by The Fabricant – a Dutch startup self-titled digital fashion house who specialized in photo-real 3D fashion design and animation. Created from a 2-D computer-generated pattern turned into a 3-D model the ‘Iridescence’ dress appears to shimmer and float in mid-air.


The digital garment worn by Johanna Jaskowska, a French artist who recently collaborated with Instagram in the development of digital facial filters is designed to use in social media and online promotional activities


Given that fashion is looking to adopt a more sustainable model for the future creating less waste this online only garment seems perfect - just don't go outdoors!


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