BMW REINVENTS ITSELF WITH BMW VISION NEUE KLASSE
A glimpse of the future for the BMW brand with there latest concept car the Vision Neue Klasse focussing on electrification, digitalisation and circularity..
The Vision Vehicle, which was unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel.
In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle.
The exterior showcases design elements that will define the different Neue Klasse models. It is clear, elegant, timeless. The new, fully-electric vehicle architecture also opens up new possibilities for the interior design.
Powerful wheel arches, the retracted greenhouse and steeply forward-slanting “shark nose” front-end are all characteristic BMW features. 21-inch aerodynamic wheels pay tribute to the classic cross-spoke design inspired by motorsports. At the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, create a new aesthetic.
The luminous exterior paintwork in “Joyous bright”, with its subtle yellow hue, underscores the friendly, future-oriented personality of the BMW Vision Neue Klasse. Contrast is provided by black side skirts and bumpers. With a higher percentage of secondary raw materials and significantly reduced material variety, targeted improvements have been made to enhance circularity. An improved dismantling concept will also help optimise recycling of the vehicles of the Neue Klasse.
Analogue operating controls have been reduced to a minimum in the BMW Vision Neue Klasse. Human-car interaction takes place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried-and-tested voice control of the BMW Intelligent Personal Assistant. In this way, the next generation of BMW iDrive offers a modern interpretation of the driver orientation typical of the brand.
Sustainability is at the heart of the Neue Klasse the sixth-generation BMW eDrive technology, boastS 30% more range, 30% faster charging, and 25% more efficiency.