CREATING A NEW VISUAL LANGUAGE
As the latest expression of its forward-focused mind-set, Rémy Martin has invited internationally-renowned artist Matt W. Moore to introduce the next visual chapter of its centuries-old story - brought to life through an exclusive VSOP Limited Edition and a revolutionary Augmented Reality app.
Rémy Martin has long celebrated art, but this special collaboration, born from shared values of creativity and audacity, brings its traditional Cognac-making craftsmanship into a modern, cosmopolitan setting. Driven by the power of digital, Matt W. Moore has created a visual narrative for the brand using his iconic "Vectorfunk" abstract graphics to generate new, colourful energy and harmonize history.
Inspired by the Cognac environment, Moore's visual narrative for Rémy Martin introduces a realm of discovery, blending natural elements like grapes and leaves.
It also inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Rémy Martin's cherished symbolism, like its mythical centaur, prominently outstretched in a graphical scheme of geometric splendor
Download the App on Apple Store Remy Martin ARt create your ARt world and share it #ARtbyRemyMartin