BMW is embarking on a luxury-segment offensive with a quartet of new high-performance sports cars at the pinnacle of its model range.
The new BMW M8 range is the first ever 8 Series car to receive the “M” treatment in the history of the Bavarian automaker. The new M8 Coupe and new BMW M8 Competition Coupe, plus the new BMW M8 Convertible and BMW M8 Competition Convertible draw the energy for their exceptional performance exploits from the most powerful engine ever developed for a BMW M GmbH car. The high-revving V8 unit with M TwinPower Turbo technology develops 441 kW/600 hp in the new BMW M8 Coupe and new BMW M8 Convertible, and 460 kW/625 hp in the Competition models. The high-performance power unit teams up with an eight-speed M Steptronic transmission with Drivelogic, and the engine’s power is channelled to the road via the M xDrive all-wheel-drive system.
The new BMW M8 models provide a fresh take on the characteristic M feeling that translates into unbeatable directional stability even in extremely dynamic situations, a linear build-up of transverse loads however strong the lateral acceleration, and neutral steering behavior even at the limit. The chassis technology comprises model-specific components and a setup fine-tuned in intensive testing on race tracks. At the same time, the chassis also lives up to the expectations of luxury car customers when it comes to everyday and long-distance comfort.
The exclusive aura of the new BMW M8 models is further enhanced by model-specific features geared to the functional requirements of high-performance sports cars. Large air intakes and the BMW kidney grille with familiar M double bars at the front end, lavishly flared front wheel arches, M gills in the front side panels, aerodynamically optimised exterior mirrors, a rear spoiler and a rear apron with diffuser elements in a contrasting colour create a fitting visual showcase for the dynamic potential and exclusive status of the new M contenders. An M Carbon exterior package is offered as an option.
The interior of the new high-performance sports cars brings together an M‑specific cockpit design and progressive luxury. Standard specification for the BMW M8 Coupe, BMW M8 Convertible and Competition models includes model-specific leather upholstery options, the BMW Display Key, the BMW Head-Up Display with M-specific content, the Driving Assistant, the Parking Assistant and the BMW Live Cockpit Professional (with navigation system and BMW Intelligent Personal Assistant). Additional driver assistance systems are available as options to provide a further boost to comfort and safety.
The new BMW M8 will be released for sale from the beginning of September. Pricing starts from$133,000 for the coupe version, $142,500 for the convertible coupe, $146,000 for the Competition models.
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