PININFARINA LAUNCHES ITS FIRST EVER NFT COLLECTION DEDICATED TO THE MODULO
Pininfarina is unveiling a stunning NFT Collection focused on one of the most iconic and futuristic automotive designs of all time – the Pininfarina Modulo concept car..
The Pininfarina Modulo NFTs, in collaboration with 1of1, the luxury NFT specialists - powered by ARTM Technologies – in the development of solutions for the Metaverse, and with the iconic musician, Sasha Sirota, will be offered as a series of five pieces of art, which will then be auctioned by RM Sotheby's within a dedicated online auction on 24-26 May, 2022,
The NFT Collection is inspired by the original "one-off" sketches of the Modulo, preserved till now in Pininfarina's private archive, and developed with the active collaboration of the Pininfarina design Team.
Each unique NFT comprises a package of artistic and experiential components that allow NFT owners to become part of the Pininfarina's iconic legacy by having access to a range of benefits and extra-ordinary contents.
Each NFT will be characterized by an artistic video-animation featuring original soundtracks and a unique period setting with each NFT presenting Modulo in a different context, respectively set within five distinct decades ranging from the 1970s through to 2020.
Each NFT will furthermore showcase original content such as the sketches of the original and rare drawings and real-world exclusive experiences (including a reserved visit to the company museum accompanied by Pininfarina's Chairman, Paolo Pininfarina) and private sessions with the design team. In addition, NFT owners will possess a unique digital replica of the Pininfarina Modulo – the very first Pininfarina car ready for life in the Metaverse. The owners will also be presented with framed, physical artworks of the Modulo relating to each of the NFT packages.