PUMA has unveiled its first ever metaverse website experience, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its ‘FUTROGRADE’ show during New York Fashion Week..
PUMA Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station will become a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.
The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.
Those who minted a Nitropass can receive two NFTs – one tied to physical products and one that unlocks a customized experience linked to their chosen shoe. Following the Futrograde show, minters can claim their physical sneakers by burning their product-claimed NFT. This marks unchartered territory for the brand in the web3 space, establishing its first PUMA-owned NFT that links digital design with in-real-life physical products for consumers.
For the digital product design, PUMA encouraged their in-house designers to push the creative boundaries to envision what a 3D digital sneaker could look like. The sneakers recontextualize iconic PUMA features through bold, innovative designs. Fastroid takes a performance tech silhouette to the extreme with exaggerated volumes of Nitro foam in gradient high-impact hues. With “sport is art” as the guiding ambition, NFRNO appears like a hybrid collision of the past and future, drawing inspiration from obscure archive styles to arrive at a multi-part molded construction.
The third portal of Black Station will function as the entry to the digital NYFW metaverse fashion show. Visitors will be immersed into an interactive space abstracted with point cloud style effects. They will journey through a digital adaptation of the show, where visitors can interact with the collection’s pieces.
The Black Station metaverse, developed by creative ventures company FTR, has been built with Unreal Engine 5 to produce cutting edge graphics. Visitors can enter PUMA’s Black Station experience at blackstation.puma.com. A limited quantity of NFTs and subsequently exclusive sneakers exist. Visit PUMA’s discord page to learn more about the project.